Pamporovo is located in the interior of the Rhodopi mountain at 1650 meters above sea level, at the foot of the mountain peak Snejanka (Snow-white). It is situated approximately 220 kilometers away from Sofia City, 85 kilometers souh of Plovdiv City, 15 kilometers north of Smolian town and 10 kilometers south of Chepelare town.

The climate in the area of Pamporovo distinguishes with mild winter of more than 100 sunny days. This resort has the biggest number of sunny days per year in comparison with all other mountain resorts in Bulgaria. The average annual temperature is 5.5°С.

The main tourist flow in Pamporovo resort is during the winter months, because the resort has been adapted mainly for ski sports. Nearly all ski tracks at this resort start from the mountain peak Snejanka, as their height above sea level ranges from 1926 down to 1400 meters above sea level. The tourist season starts during December and continues till the end of April.

Due to its beautiful nature, the region is visited by tourists also summertime.

The mountain peak Snejanka is one of the One hundred national tourist sites of the Bulgarian Tourist Union. The union seal is kept at the hut “Studenets”.